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Tips For Creating Postcards For Your Marketing Campaigns

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Tips For Creating Postcards For Your Marketing Campaigns

Using postcards can drive a large amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want.  And it doesn't take a lot of time, money or effort to create, print and mail a postcard. But when done right, a postcard can be enormously effective.

In general, the most effective postcard marketing campaigns all have the following characteristics:

1. Keep Your Message Very Brief - Don't try to close sales with your postcards.  Rather, use the postcards to drive people to your website or to call you for further information.

2. One feature dominates the page -  When you look at a well-designed postcard, there is usually one dominant feature to catch your eye. It could be the headline or the picture, but not both.

3. Make an offer - You have to give people a reason to do business with you - NOW.  Discounts and sales are common because everyone is looking for a bargain.  But anyone can have a sale. Make it a private sale only for people on your mailing list and you will gain loyalty and sales.

4. Highlight the offer - A good offer is so powerful that very often it appears in the headline of the letter. Also, consider an expiration date for the offer. It has been proven that more people respond to an offer when there is a limit on the amount of time they have to do so.

5. Give a clear and visible call-to-action and contact information - You got the readers attention and aroused their interest and desire.  Now you have to tell them whom to buy it from and how.

6. Give the postcard some direct value -  Ask the recipients to mention or present the postcard to take advantage of an offer or promotion.

7. Use both sides of the postcard -  However, that doesn't mean fill every inch. You can put an ad on one side and a personal message on the other.

8. Don't underestimate the importance of your mailing list - You will generate a higher percentage of replies by sending your postcards to prospects likely to be interested in your offer.  Typically these are new businesses that require other business services as they begin their operations.

9. Remember that Lederman & Associates, Inc. can get you the freshest New Business Mailing Lists for anywhere in the State of Florida.  So you can reach new businesses well before your competition does.